Animated ads hall of fame

patrick collister chooses his top animated ads of all time

Normally, one takes a dim view when an advertising idea is nicked wholesale from a film or TV show.

Terry Gilliam was rightly incensed when Barclays re-shot a scene from Brazil to flog their business accounts. Mehdi Noravian sued Guinness when they copied his film Joy in their Dancing Man commercial.

But here's a borrowed idea which is still wonderful. The Heat Electric ads were lifted lock, stock and tortoise-shell from the TV series Creature Comforts. However, Paul Cardwell, of Doner Cardwell Hawkins, had the nous to get Aardman themselves to make them. Each is a mini masterpiece from the Oscar winners in Bristol.