In the advertising world, plenty of directors make short films to sell their talents to creative teams and creative directors.
This film, Goodbye to the Normals - an advert for Jim Field-Smith and his production company idiotlamp - looks at first glance like one of those.
And, actually, it does Jim credit. The casting is spot on - the slightly exaggerated Dad contrasted with the very straight, very adult kid.
Getting that performance from young Alfie Field took some skill.
It doesn't look like an ad selling a product, does it? But in fact that's what it is.
The product is Robbie Williams's most recent album, Rudebox.
The soundtrack uses Burslem Normals, one of Robbie's songs. I rather like it, though it gets mixed reviews in most chatrooms.
We're used to ads having the advertiser's product and logo in it somewhere,
