Rooms, Moscow's latest see-and-be-seen venue.

Part of the intrigue around this project is how it seems to have happened almost overnight. Dasha first visited the bus depot last December and by spring the project had taken shape. She swiftly engaged Amy Winehouse - with whom, bizarrely, she shares a hairdresser - for the launch because she needed someone who would create a buzz and, she told me after the party, "Amy is someone that everyone can appreciate."

Normally cagey about her career intentions, Zhukova is unusually bullish in Russian Vogue when asked if she is using this museum opening to change her image: "My image is the last thing I think about," she tells Vladimir Paperny. "I just want to create an atmosphere where celebrities, Russian artists, critics and art lovers can meet."

The focus on celebrity is perhaps not surprising. In an interview

published in the Guardian this week, Daria, when asked which artists she particularly likes, could only reply: "I'm, like, really bad at remembering names." Still, she has taken on the formidable Mollie Dent-Brocklehurst, a former director of the Gagosian Gallery in London, to be the Garazh's director, and she would hardly be the first socialite to patronise contemporary artists for the sake of the parties.

The first exhibition, Alternative History of Art and Other Projects, is by Russian-born, New York-based husband-and-wife team Ilya and Emilia Kabakov. A collection of large installation pieces, it features a huge pair of framed fluffy angel wings attached to a leather harness entitled How to Make Yourself Better.

Maybe this is exactly what Dasha is trying to do. "If I wanted to be liked by the Russian public I would have put on an exhibition of Impressionist paintings. Instead I have decided to take a risk."