LG KF900 Prada II

Practicality isn't often the priority with the fashion industry, but here the combination of LG and Prada ensures a device that delivers on functionality as well as style. The Qwerty keyboard certainly adds to the more businesslike feel of this phone, although it also adds an undeniable chunkiness that may put off some potential Prada purchasers who prefer more svelte lines on their mobiles.

There are other touchphones out there that offer alternative high-end headline features, and at this sort of price tag (£450 SIM-free) some will prefer the sleek iPhone or 8-megapixel-packing Renoir to the Prada II's Qwerty keyboard and ultra-fashionable label. But while minimalist chic isn't quite as rare on mobiles as it once was, the Prada cachet is still bound to grab plenty of attention from the style conscious mobile-phone buyer.