Jolie and Beckham ‘could appear in Armani ad’

It is an ad world 'marriage' made in heaven - the glamorous Angelina Jolie paired with that handsome devil David Beckham in a new campaign for Armani. But is there any truth in it?

The story that the two might get together for an Armani ad has been floated by the Daily Star, not a paper known for its marketing and business news, and picked up by the Daily Telegraph and newspapers across the world.

The rumour appears to have begun with a report - still unconfirmed - that Jolie was signed two weeks ago to be the 'face' of a new Armani fragrance. Beckham, of course, is already the ‘crotch’ of Armani, and his latest shoot, in which he appeared with his lingerie-clad wife Victoria lying astride him, was unveiled just last week.

It appears that the Daily Star, putting two and two together in a way that creative directors and money men might not, assumed that if Armani had the two of them knocking around the corridors of Armani HQ, then surely it would make sense to have them appear in an ad together.

Hence the reports of "industry

insiders" saying things like: "She [Jolie] is arguably the world's biggest woman star and he [Beckham] is the most sought-after man. Putting them in front of a camera together would be electric."

Indeed it would. But as another industry insider put it to The First Post: "Is this ad campaign really going to happen? I can only quote Victoria Beckham on seeing her husband David posing open-legged in his first campaign for Armani - 'Bollocks!'."