Can advertising save the planet? In collaboration with MTV, a handful of adland's finest are giving it a go.
Six agencies, including Ogilvy & Mather, Lowe, Wieden + Kennedy and 180 Amsterdam, have made a series of commercials warning of the perils of climate change.
MTV is a good platform for these messages. Its audience is young, energetic and unafraid of change.
And what of the adverts themselves? They're all pretty straightforward. There's
nothing particularly insightful, except perhaps the ad from Ogilvy, which reminds us that we have only a surprisingly short time to save ourselves from global meltdown.
The project is an implicit call to arms. If the politicians are doing nothing for us, then we must do what we can ourselves.
The call to action, though, is merely to visit the MTV website
