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Advertisers get Real

A new website gives classifieds a touch

of YouTube, says
linton chiswick

.

In new media, the best new ideas are often old ideas, combined. RealPeopleRealStuff takes the classified ad, tried and tested online by Craigslist and Gumtree, and combines it with the YouTube video-sharing model.

The result - ultra lo-fi homemade video ads touting everything from peanut brittle to commercial property - is so obvious Internet entrepreneurs everywhere can't believe they didn't think of it themselves. But, to be fair, neither did RealPeopleRealStuff.

Cell-it, an online video ad site

 

specialising in mobile phone videos, launched a full year ago. It's limited to American ads, charges advertisers money (how shockingly old-media), and appears to have plenty of content. Much of it, on closer inspection, is very old; so either
Motorstorm image

nobody's buying, or vendors are forgetting to take down old ads.

iMoondo, another video personal classifieds site, started out as a local Boston service and now offers Spanish, French, German and Japanese versions. But it has suffered from a chronic lack of publicity, and only the US site carries any ads.

RealPeopleRealStuff, while

 

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