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This ad makes me think of Paul Klee. When he was a student at art school in Switzerland, his teachers kept telling him that he was painting "wrong". "Right" was what eventually came to be called German Expressionism.
He smiled and listened and kept painting "wrong". And today, does anyone know the names of any one of his teachers?
Red Brick Road is an agency founded by Sir Frank Lowe and a group of executives from his eponymous agency Lowe. They have just established a digital wing, but instead of bringing the new wunderkinder inside the agency, they are keeping their online specialists separate, elsewhere and dedicated.
It is true that in the UK, and in the US, online is becoming more important and advertisers are apportioning increasing chunks of their budgets to internet
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Adland
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communications. Yet TV remains the single most powerful way of engaging with mass markets and if we forget this truth and chase after digital butterflies, we shall rue it.
This TV commercial from Red Brick Road is exactly that. Not an integrated consumer experience but an ad designed for one specific medium, and it has a good old-fashioned selling idea at its heart.
This camera can take a battering inside the missus's handbag and still take brilliant pictures.
No gorillas, no need to close down a city for a day while balls bounce, paint sprays or rabbits hop, but a beautifully observed script from a very talented creative person, shot by a director with enough humility to think his role is to enhance an idea rather than overwhelm it.
If Paul Klee had gone into in advertising, this is the sort of work he would have done. 
FIRST POSTED DECEMBER 10, 2007
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Orangina takes leaf out of Coke's book
