YouPorn stiffs the pros

Porno king Steve Hirsch, the man who brought a multi-billion dollar industry to California's San Fernando Valley, is being ruined by his own success.

Hirsch, 46, made porn mainstream, developed his own Hollywood-style studio system with the Vivid Entertainment Group, and groomed the first international porn-superstar Jenna Jameson (pictured on page 3). At its peak, San Fernando was pumping out videos and DVDs worth $12bn a year. That is more than all the Hollywood studios combined.

But so much porn unshackled lust from shame and the customers took Jameson's bestseller How to Make Love Like a Porn Star a little too literally. Her sales, and those of Vivid's rivals, have plummeted by 50 per cent as the fans make