John Ward

is the author of Not Born Yesterday, who spent 35 years in advertising before leaving to write full-time about marketing and social policy. He has written two books on advertising planning, and lives in Devon.

We need a green oracle to shut the climate change deniers up

With so much greenwash filling the media, we need a definitive guide to help us cut our carbon production

First Posted July 20, 2009

The flood of Brits returning from France is a myth

A francophile who has spent long periods in France for a decade explains why the media are making a trend out of a trickle

First Posted June 24, 2009

Enjoy the benefits of a sun tan and ignore the scaremongering media

The media are as irresponsible in their use of skin cancer statistics as people who don't use sun lotion

First Posted May 26, 2009

The public's optimism on the economy is misplaced

Economic optimism might be on the up, but the behaviour of those in the know suggests the recession isn't over

First Posted May 11, 2009

It's time opinion pollsters courted the silent majority

Politicians should ignore members of the public who vent their spleen on Have Your Say forums

First Posted February 17, 2009